The White House Office of Digital Strategy approached Carolyn with the concept of creating health care comics for the Affordable Care Act. The client gave the personas (athletic, caregiver, daredevil, hipster, organized, oversharer, vain) and Carolyn developed the character design, layout, and contributed to the provided script.
Carolyn’s #GetCovered cartoons have been covered by several news outlets including The Washington Post, CBR (Comic Book Resources), The Blaze, The Patriot Post, ComicsDC, and more.
Read about Carolyn’s process and see her sketches for this project in her blog.
Big thanks to Carolyn Belefski for agreeing to work with us on this project and then for knocking it out of the park. You're incredibly easy to work with!
You hear a lot nowadays on the importance of STEM education and I'm personally all about it, but art also has a big role to play in solving problems (STEAM)… coming up with unique — and many times more personal — solutions to complex problems. Here, comics are used as a powerful medium that make contentious problems relatable and more human. I'm really proud of what we did!
The Washington Post | White House comics? How cartoonist Carolyn Belefski got an unexpected booster shot-in-the-arm from HealthCare.gov
by Michael Cavna
Fusion | Cartooning for the White House: A chat with the artist behind the #GetCovered comics
by Jen Sorensen
CBR | White House uses comic reminders about Obamacare deadline
by Kevin Melrose
The Blaze | These Cartoons are the White House’s Latest Effort to Make Obamacare Seem Cool
by Fred Lucas
The Patriot Post | White House Resorts to Childish Cartoons to Promote O'Care
CBR | Comics A.M. | Creators
by Brigid Alverson
Fusion | Going Viral | Obama hopes a selfie stick will get more young people signed up for healthcare
by Abby Rogers